Beginning at 4 p.m. ET Monday, the Skift Global Forum — travel industry’s biggest event — kicks off with a new virtual format and many of travel’s biggest names headlining the event. Medallia Zingle SVP & GM Ford Blakely will join an ensemble of global travel leaders for a three-day event that will delve into the future of travel as it continues to adapt and innovate as a result of the impact from COVID-19.
Skift Global Forum will take place Sept. 21-23, living up to its promise of a worldwide reach with a live broadcast and on-demand access once the conference concludes. Through its 2020 global theme, “The Decade Ahead: Safeguarding Travel’s Future,” Skift editors will lead candid and engaging discussions around what 2021 and beyond will look like for the industry.
As a proud sponsor of this important event, Medallia Zingle is both honored and excited to be amongst the many trailblazing industry leaders who will be sharing key insights into how their organizations are working toward recovery and paving the way toward future success.
Contactless Guest Experience a Key Focus for Skift and Zingle
Built on high-touch, personalized service and experiences, it’s no secret that travel and hospitality brands are facing many new challenges when it comes to delivering customer experiences that meet customer concerns and expectations for contactless interactions. As a result, businesses have had to adapt on the fly, reconfiguring the entirety of their operations in order to keep their customers and staff safe. Of course, many of the same organizations have had to undertake these massive changes with reduction in staff and overall resources. Suffice it to say, the pandemic has been the ultimate stress test for travel, making Skift Global Forum 2020 even more prescient as a way to explore best practices and learnings that are critical for businesses across the industry.
On September 23 at 1.30 PM ET, Ford Blakely, the founder of Zingle, will be joined by Anders Tylman-Mikielwicz, Chief Product Officer at MGM Resorts International, for an engaging fireside chat entitled “Creating Contactless Experiences That Resonate With Guests.” Since the onset of the pandemic, hospitality brands across the U.S. have been leveraging Medallia Zingle’s mobile messaging platform to power real-time guest experiences at scale with almost no physical contact. While limiting the need for risky interactions and most importantly keeping guests and staff safe, clients have been able to transform traditionally high-touch interactions to contactless while elevating the guest experience.
MGM Resorts International recently rolled out a detailed seven-point safety plan, which includes a variety of contactless check-in options for their guests utilizing digital keys, self-serve key encoders and mobile communication. With these new protocols in place to ensure that health and safety are prioritized at every stage of their customer journey, Ford and Anders will discuss why real-time and contactless communication is critical to delivering a safe and satisfying guest experience.
Skift Global Forum will also feature thought-provoking sessions from Barry Diller, Chairman, Expedia; Arne Sorenson, CEO, Marriott; Keith Barr, CEO, IHG; Sébastien Bazin, Chairman & CEO, Accor, Scott Kirby, CEO, United Airlines and many other industry leaders who will discuss the future of travel.
With recent research from Medallia Zingle finding that 79% of consumers say they will seek out information on a business’s health and safety standards before visiting in person, evidence points toward a future centered on proactive communication and touchless interactions From contactless check-in to touchless feedback pulses, organizations’ ability to adapt quickly to contactless experiences that keep all staff and guests safe has been a defining moment for the industry.
As we continue to adapt to this evolving landscape, Skift Global Forum 2020 is the perfect opportunity to learn from other leaders and hear how their cutting-edge ideas have contributed to industry recovery. We hope you’ll join us for what’s sure to be an incredibly insightful event.