Proactive Service Recovery: The Revenue Strategy You Can't Ignore

877-946-4536          |

September 21, 2016

Customer Service & Messaging – Takes Two to Tango

David Wang

Since 2009 we’ve thought about, built products and transformed the way customers interact with businesses, communicating via text and messaging with a two-way, real-time business messaging platform.
Giving businesses a way to better communicate with their customers and vice versa is in our DNA, Zingle was created from that.

For many businesses, a long line beginning to form while the phone is ringing might seem like a the norm. But not all your customers understand and describe that as their normal.

When customers feel taken care of they are more inclined to buy from you again. That’s a fact.

Customers have many different options when they choose a service, store, etc. so it’s important you give them a channel that has extremely low friction. During the several years, the biggest change in customer service is simply the number of channels people have to communicate with your business. Now more than ever before, response time, support, requests and proactive engagement are extremely important for keeping loyalty in a crowded environment. 

We exchange more than 50 billion messages a day
and with no signs of it slowing down, this growth
suggests that messaging will be a lasting phenomenon—businesses catch up! 

The reward of great customer service

A variety of different research shows that today’s customers place a priority on receiving great customer service.

In fact, a 2011 Report published by American Express revealed that 3 out of 5 customers were willing to give up a former favorite brand in order to have a better service experience.

Even more telling are the results of the 2015 SDL Global Report which revealed that most customer service failures were related to disappointing customer service, 35% of the survey respondents related this to experiencing poor response times.


To believe there’s only one way to interact with your customers is believing there’s only one type of customer. Today, software and mobile make this simple and useful for both the business and customer.

As your business picks up on the latest communication trends, helping customers reach you in a quick, seamless manner from their most used device to your business is crucial for both sides—keeping customers loyal, happy while your business runs even moresmoothly. It’s a win-win. 

A recent study found that 9 out 10 customers
would like to talk to business using messaging
but only 47% of businesses are equipped to


 So, my question to you; is your business ready to jump on this
fast growing trend and offer this to your customers?




Interested in learning more about allowing your customers to text your business? Contact us! We are excited to show you our platform.

TEXT 858.877.9200TALK 877-946-4536 | EMAIL SALES@ZINGLEME.COM 

Want to better serve your customers TOMORROW?
Try Business Messaging TODAY…

Come back to The Zingle Blog for great content & technology stories weekly!


Stat Sources: Global Mobile Messaging Report, Twilio 2016

ready to get started? Click below to schedule a discovery call with an implementation specialist.