A recent study from Datassential, a foodservice research firm, revealed that 80% of consumers felt most comfortable and safe ordering ahead for curbside pickup, well ahead of the 42% who felt the same about dining in. Although many restaurants offered takeout long before the pandemic, contactless curbside pickup options are becoming far more commonplace now at fast-casual, chain and even fine-dining restaurants.
When done right, it provides an efficient, convenient and most importantly, contactless experience for both the customer and the business. What will differentiate restaurants moving forward is not that they offer curbside pickup, but that they can execute it efficiently and provide a fast, seamless and contactless experience for their customers.
Coordinating a successful pickup requires restaurants to clearly communicate with customers throughout their experience. In a recent consumer research study commissioned by Zingle, 80% of consumers said using text messaging to communicate with a business would make curbside pickup faster and easier.
For restaurants, it could also minimize tedious processes for front-line workers already facing new safety protocols and urgent questions from anxious customers. Sophisticated messaging platforms can make it easy for restaurants to quickly deploy and configure texting in a variety of different ways to deliver a fast and seamless curbside pickup experience.