Customer communication for brick and mortar businesses has dramatically evolved over the years due to the speed of technology innovation.
Businesses once catered to each customer face-to-face with a smile and added the personal touch that creates an emotional connection with a brand.
In today’s world, digital channels have taken over customer communication for the most part with website live chat, email, and social media, thus giving a faster way to communicate, but often loses that personal connection that is a core part of building loyal customers.
In our upcoming webinar on March 20, 2019 (10 AM PST), this is exactly what we will be discussing with our special guest Heather Avila, COO from WW Inc. (Weight Watchers) Las Vegas.
In this interview style webinar, we will be highlighting the evolution of WW Inc. and how it was started in the early 60’s by Jean Nidetch inviting friends over to her house to discuss health and weight loss ideas and tips, to now a global wellness brand with millions of customers through leveraging the right technology and communication channels like text messaging.
Discussion Topics Include:
- How fostering a personal relationship drives customer success and brand loyalty
- Why messaging is now the preferred communication channel of today’s consumers
- How to create 1:1 conversations with customers that drive growth and bottom-line results