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October 20, 2016

When a Hurricane Hits, Texting in Real-time Can Save Lives

In Florida, a state known for it’s year-round tropical weather, vacationers frequent some of the countries finest hotels, beaches, and attractions in an effort to kick-back and recharge from the stress of everyday life.  But what happens when tourism collides with a natural disaster?  We found out a few weeks ago when Hurricane Matthew lashed the East coast of Florida, wreaking havoc with major flooding, rolling power outages, and significant damage to homes and businesses.  

The Breakers Palm Beach Resort, one of South Florida’s premier luxury resorts, and a Zingle customer, tackled this challenge head on.  They leveraged Zingle to maintain real-time lines of communication with guests and employees as Hurricane Matthew roared toward them.

The Breakers Palm Beach regularly delights its customers by leveraging Zingle’s text and messaging platform to actively serve guests’ needs, including general guest communications, front desk inquiries, valet requests and more.  Zingle allows guests to use their mobile phones to text requests in real-time regarding anything they need while on the property.  In doing so, Zingle has become a strategic communication platform for the hotel, and the fact that it allows communication directly to guests’ mobile phones in real-time, made it an ideal platform to communicate about hurricane updates and emergency evacuation notifications.

With unprecedented rainfall, wind, power outages, and even road closures, Zingle’s text & messaging platform was not only used for guest communication, but The Breakers leveraged the Zingle platform to effectively communicate to impacted employees located in the path of the storm.

With Hurricane Matthew, it was critical to our hotel that we
communicate decisive and actionable information to our staff,”
said XXXX from The Breakers.
“The Zingle platform enabled us to easily deliver critical alerts to staff
across our property in Palm Beach, Florida helping to ensure their
safety and awareness of the most up-to-date emergency information
throughout the course of the devastating storm.


The Breakers Palm Beach further leveraged the Zingle platform to establish quick group messaging to all current staff, making communication as easy as sending a single text to the whole team at one time.


“The Breakers Palm Beach is a powerful demonstration of the criticality 
of real-time communication.  Everyone has a mobile phone, and we are proud
to have provided a platform for The Breakers to ensure the safety
and preparedness of both guests and staff.” said Ford Blakely, CEO at ZIngle.



The use of Zingle during this natural disaster demonstrated the power of our technology and how it can be leveraged in time of crisis for any hotel or service business. We are thrilled to have played a part in delivering clear and consistent guest communication while simultaneously keeping staff safe.

Update: Since the storm passed, we are pleased to share that The Breakers property, including all guest & staff made it safely through the storm.  Let’s get back to the beach!



Interested in learning more about allowing your customers to text your business? Contact us! We are excited to show you our platform.

TEXT 858.877.9200TALK 877-946-4536 | EMAIL SALES@ZINGLEME.COM 

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Stat Sources:Twilio Global Mobile Messaging Consumer Report 2016

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