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August 2, 2019

Infographic: Intelligent Messaging vs. Chatbots – Which is better for your hotel?

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With labor costs rising and revenue gains slowing, hotel companies are rapidly looking to adopt technologies that can help their workforce become more effective and efficient.

Creating a frictionless guest experience requires a clear communication channel that makes it easy to answer questions and respond to service requests in a natural, fast and efficient manner.

Two common solutions today are messaging-based guest engagement platforms and automated chatbots, which are also sometimes referred to as digital assistants.

Let’s compare the two and help you find the right solution for your business.

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Source Links

71% of customers want companies to communicate with them in real time (Salesforce)

94% of business travelers and 80% of leisure travelers want to use their smartphones to request service and message staff. (Phocuswright)

64% of U.S. hotel guests think it’s extremely important for hotels to invest in technology that enhances the guest experience. (Phocuswright)

2 Trillion – Number of texts exchanged last year, an 18% increase over 2017. (CTIA)

70% of consumers spend more money with businesses that deliver great service (American Express)

70% of hotel guests report having positive experiences with personalization. (IBM)

15 – The average number of people Americans tell about a poor service experience (American Express)

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