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February 1, 2021

Aimbridge Hospitality Selects Medallia for Contactless Guest Communication

Hospitality Selects Medallia

Medallia Zingle Intelligent Messaging Enables Aimbridge’s Properties to Create Meaningful
Engagement Throughout the Guest Journey

SAN FRANCISCO, Calif. — Feb. 1, 2021

Medallia, Inc. (NYSE: MDLA), the global leader in experience management, today announced that Aimbridge Hospitality has chosen the leading intelligent messaging platform, Medallia Zingle, to streamline and scale contactless communication and enhance the overall guest experience their properties provide.

Aimbridge, a leading, global third-party hotel management company, will leverage Medallia
Zingle as its preferred solution for real-time, contactless guest communication across its
properties in North America, enabling hotel operators to deliver high-touch, brand-differentiated
service and experiences in real-time.

“Aimbridge leverages its industry expertise and innovation at scale, enabling our hotels to meet
evolving guest expectations,” said Andrew Arthurs, chief information officer of Aimbridge
Hospitality. “Our partnership with Medallia will help us deepen our customer-driven innovation in
a way that meets the needs of today’s guests, with a solution at the forefront of contactless
communication.”

Zingle Enhances End-to-End Visibility of the Guest Journey

At a time when hotel teams have had to do more with less, Medallia Zingle’s AI-powered,
intelligent messaging technology will help reduce strain on teams by allowing them to seamlessly
scale real-time guest communication, provide quicker and more efficient service, and drive
additional revenue opportunities.

“We are thrilled to welcome Aimbridge Hospitality to the Medallia customer community”, said
Ford Blakely, senior vice president and general manager of Medallia Zingle. “Aimbridge is known
for taking an innovative approach in empowering their brands to enhance the guest experience,
and this addition of real-time messaging to their ever-growing portfolio is a power move. Giving
every guest the ability to communicate in their preferred way, while getting the quickest and best
service yet, is a true win-win.”

The collaboration will include several new integrations between Medallia Zingle’s intelligent
messaging platform and Aimbridge Hospitality’s hotel management solution, and also offers
custom workflows based on each property’s specific needs.

“Aimbridge properties around the world are renowned for providing a personalized guest
experience,” added Arthurs. “As all eyes turn to the hospitality industry for inspiration on how to
meet the heightened expectations of our times, these types of experiences will drive loyalty and
growth in 2021. This partnership with Medallia Zingle opens up fantastic opportunities for teams
to elevate guest service, build back confidence and bring some much needed freedom to
travelers everywhere.”

Visit zingle.com for more information
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About Medallia

Medallia (NYSE: MDLA) is the pioneer and market leader in Experience Management. Medallia’s award-winning SaaS platform, the Medallia Experience Cloud, leads the market in the understanding and management of experience for customers, employees and citizens. Medallia captures experience signals created on daily journeys in person, on calls and digital channels, over video and social media and IoT interactions and applies proprietary AI technology to reveal personalized and predictive insights that can drive action with tremendous business results. Using Medallia Experience Cloud, customers can reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities and drive revenue-impacting business decisions, providing clear and potent returns on investment. www.medallia.com.

About Medallia Zingle, Inc.

Medallia Zingle empowers businesses to engage, support, and respond to customers in more
meaningful and impactful ways. The Zingle platform combines artificial intelligence and machine
learning with workflow automation and mobile messaging, allowing brands to deliver exceptional
customer experiences in real time. Leading brands across different verticals, including hospitality,
food & beverage, retail, and more, use Zingle to increase efficiency, improve operations and
delight their customers. For more information, visit http://www.zingle.com.

About Aimbridge Hospitality

Aimbridge Hospitality is a leading, multinational hospitality company offering best-in-class hotel
management services across a broad spectrum of properties: franchised branded full service and
select service hotels, luxury and destination resorts, convention centers, and lifestyle hotels.
Aimbridge’s premium portfolio represents over 1,550 properties in 49 states and 21 countries. As
the world's largest third-party operator, Aimbridge is dedicated to our mission to leverage our
scale to add value for owners and opportunities for associates better than any other hospitality
operator. Aligned with a concentrated focus, agility, and expertise for each vertical, or hotel
product category, Aimbridge drives market success for hotels and optimizes investment returns
for owners. For more information, visit https://www.aimbridgehospitality.com.

© 2021 Medallia, Inc. All rights reserved. Medallia®, the Medallia logo, and the names and marks associated with Medallia’s products are trademarks of Medallia. All other trademarks are the property of their respective owners.
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