Zingle, the hospitality industry’s leading, two-way, business-to-customer messaging platform, today announced that it has teamed with TripAdvisor to automate review collection for hundreds of its hotel customers, including Hyatt, Cosmopolitan Hotel, and Two Roads Hospitality. In addition, Zingle is teaming with Viator, a TripAdvisor company, to give hospitality customers the ability to message guests pre-arrival with nearby activity options.
By becoming a TripAdvisor Collection Connectivity Partner, Zingle will now enable its hospitality customers to collect TripAdvisor reviews from verified guests via text upon checkout. Hotels using Zingle’s software-as-a-service (SaaS) platform to support two-way text messaging with guests can now conclude messaging interaction during a stay with a customized text message requesting for a TripAdvisor review.
“We’re thrilled to team with the world’s largest travel review site and excited to integrate TripAdvisor’s Review Collection into our messaging platform for existing and future hospitality customers,” said Ford Blakely, Founder and CEO of Zingle. “The integration gives our hotel customers a free and effortless way to prompt their guests to share their positive experiences on TripAdvisor which has become the de facto decision maker for millions of travelers each year.”
According to the TripBarometer by TripAdvisor, 87% of travelers globally say they use travel review sites to help them plan a trip and 95% say that other people’s reviews on travel review sites influenced their plans. More positive guest reviews can even increase revenue by enabling hotels to increase room rates. For instance, a Cornell University study found that a one-point increase in reputation (based on a five-point scale) may result in a hotel’s ability to raise room rates up to 11%.
As part of the partnership with TripAdvisor, Zingle will also empower its hotel customers to message soon-to-be guests with deals from Viator on popular sightseeing tours and nearby activities in advance of their check-in.
“Hotel bookings on mobile were up 67% over the last year as guests are increasingly turning to mobile devices to manage their stays,” added Blakely. “From dining reservations to spa appointments, Zingle continues to be the best way for hotels to communicate with guests from check-in to check-out. This new partnership will enable our hotel customers to engage with guests even before they check-in increasing their ability to provide a positive guest experience.”
With a 98% open rate, text messages provide a quick and easy way to communicate with guests before, during and after their stay at a property. Last year alone, more than 600,000 hotel guests exchanged messages with hotels using Zingle. From increasing guest engagement and improving service to optimizing and streamlining operations, Zingle empowers hotels and their staff to provide better experiences.
Zingle is a two-way, business-and-customer communication software platform that allows businesses to engage with customers in a real-time and personalized way through messaging – people’s preferred method of communication today. The platform helps businesses increase efficiency, revenue and customer loyalty by providing a quick and simple way to communicate with customers. Millions of messages are sent between businesses and their customers each year using Zingle.
All messages exchanged on Zingle can be transcribed in 90 different languages so businesses can converse in real-time with their customers, in their preferred language. Zingle integrates with SMS, email and all leading messaging applications today.
The Southern California-based company pioneered business messaging in 2009 and its patented platform was the first software-as-a-service (SAAS) to support two-way texting between businesses and customers. Today, Zingle supports more than 1,800 businesses worldwide to text with customers in multiple industries including hospitality, food and beverage retail, parking, professional services and more. For more information visit https://www.zingle.com.
TripAdvisor, the world’s largest travel site, enables travelers to unleash the full potential of every trip. With more than 535 million reviews and opinions covering the world’s largest selection of travel listings worldwide – over 7 million accommodations, airlines, attractions, and restaurants – TripAdvisor provides travelers with the wisdom of the crowds to help them decide where to stay, how to fly, what to do and where to eat. TripAdvisor also compares prices from more than 200 hotel booking sites so travelers can find the lowest price on the hotel that’s right for them. TripAdvisor-branded sites are available in 49 markets, and are home to the world’s largest travel community of 415 million average unique monthly visitors,* all looking to get the most out of every trip. TripAdvisor: Know better. Book better. Go better.