Proactive Service Recovery: The Revenue Strategy You Can't Ignore

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January 23, 2014

Want That Extra Towel? Need a Wake·up Call? Text it.

David Wang

While technology changes and advances every day– so fast it seems impossible to keep up with– texting remains a tried and true means of relaying information quickly and efficiently. So it’s no wonder that some Four Seasons and Loews hotels have harnessed the power of the text to amp up guest services.

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