Proactive Service Recovery: The Revenue Strategy You Can't Ignore

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February 11, 2014

Zingle Changing Concierge Landscape

David Wang

Ford Blakely was an investment banker who lived by the motto “Time Is Money.” Spending time in line each morning at his local coffee shop waiting on his order was a luxury Blakely could not afford.

So he created a solution that allows customers to text a business for service, and Zingle was born with the goal of saving people time and changing the way businesses interact with their clients.

“We [used] this product initially in coffee and food spaces to expedite ordering so that when you texted in your order, you showed up at the coffee shop and your order would be ready,” Blakely said, noting initial success the company had in several Subway franchises in California…

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